Sunday, September 6, 2015

Productive case study: Marc Jacobs Tweetshop

Osman of Cult LDN talks about that when the agency ran one of the Marc Jacobs iPhone case Tweet Shop to promote and market its Daisy fragrance, a blend of confidential and reality was at the heart within your experience. "Consumers could visit a concrete location, but only interact with the idea in a virtual way as they 'paid' using social currency - one specific tweet for a gift, " he admits that.

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Customers could purchase merchandise avoid money, but by using the hashtag #MJDaisyChain. Inside was a lounge, live image and Vine booth, drinks furthermore wi-fi, alongside products and samples.

"Consumers' tweets projected on the wall provided them instant gratification, " talks about Osman. "The technology must be a normal extension of the event and not sense that a gimmick or an option; this ensures a seamless company experience. "

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