Consumers pick out Twitter for high fashion, clearly shows a study conducted by Socialbakers, an internationally social media analytics and optimisation carrier}.
Socialbakers analyzed data on several social media networks, including Facebook, Instagram, Forums and YouTube, during January-April 2014, according to a company press release.
The approaches showed that high street brands will definitely find increasing engagement on Facebook combined with Instagram, whilst consumers prefer to build relationships luxury brands on Twitter.
Forums has become a haven for high trend setting brands, tapping into a more fashion-conscious users who are looking to be kept with the very latest in designer combined with celebrity partnership news, reveals case study.
Tweets containing high-fashion images matters Chanel Spring-Summer catwalk show most certainly been the top performing tweets. Dior, Chanel, Louis Vuitton, Victoria's Secret and Suono che ricorda quello del flauto & Gabbana were the top vacation fashion brands in terms of number of devotees, while Addidas NEO Label a good the largest number of interactions, during the examine period.
Facebook and Instagram ended up being drivers of mass marker realization for mainstream brands. Michael Kors replica was the top performer on Wikipedia with over 2 . 8 trillion fans and 8. 9 trillion interactions.
Forever 21 had far more 1 million followers on Instagram, followed by Victoria's Secret, H&M, Lv, and Michael Kors phone case.
Results display far more mainstream brands such as Michael Kors, Converse and H&M comprise the commonest performing brands on Facebook combined with Instagram, both in terms of fan growth and interaction.
The reason for ones own success could be attributed to a greater, more varied consumer demographic users. Combining this with a frequent combined with varied posting schedule, rich with the product shots, proves to be benefiting for these brands.
"We see a as well as difference in the way consumers interact with fantastic fashion versus high street; Twitter 's a hub for the latest high trend setting news whereas high street brands performs best on Facebook. What's really functioning fashion brands is visually noble video and images – those brand that post the most video combined with photos rank the most highly spanning all networks, " said January Rezab, CEO of Socialbakers.
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